Double Opt-In Email Lists
It is important to observe "best practices" when it comes to building your email lists. Never use a purchase list as this is guaranteed to get noticed by ISP's who in turn can block you from sending ANY email from the system.
Double-opt-in email lists require a user to complete your signup form, then to confirm their intent by clicking a confirmation link. This makes sure know one can signup anyone else for a list, and the user has taken 2 steps to join your list reducing the chance they will in the future forget and report your newsletters as spam.
To set this up:
1. Access the Campaign Manager and create a new list:
2. Next, Enter the name of your list, and select the option to make it available on the website, and DO NOT select a segment:
3. Finally, create or edit a page in the CMS, scroll down to the "Newsletter Signup Plugin" and select the email list you created:
This will place the signup form on the page. That's it. Once you publish the page, the form will be ready for users to join your email list! When a user completes the cycle and joins a list, the lead_source field in the CRM Database will be set to "Opt-In". This will allow you to easily use these records in your segments.